A masters in psychology I highly recommend you look into it. Go to SIOP. You aren't consigned to just academia. Just offering another viable option if your interest is in judgment and decision-making. You need to be a member in order to leave a comment. Sign up for a new account in our community. It's easy! Already have an account? Sign in here. By using this site, you agree to our Terms of Use and Privacy Policy. Advice Needed!! Consumer or Marketing Psychology Graduate Programs?
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Businesses will often use consumer psychology to make consumers more willing to buy certain products or services. The results of consumer psychology research, for instance, can help these businesses present their products or services in a more appealing light, which may make consumers more likely to part with their hard earned money. This can include little details, like packaging, shelf placement, and advertising.
The roots of consumer psychology began back in the 's, with a psychologist named John Watson. It was Watson that first used consumers' emotions to help sell products. Following his advice, Johnson and Johnson's created baby powder ads that played on a mother's attachment to about her baby. Consumer psychology careers typically start with four year undergraduate degrees in psychology. While earning these degrees, students will often take several psychology courses, along with statistics courses.
Those interested in consumer psychology as a career should also take courses in business, marketing, consumer trends, and economics.
Some consumer psychologists might find that they are able to secure entry level positions with the right education. In order to open more doors and further their careers, however, many consumer psychologists should consider earning graduate degrees as well, like Master's degrees and Doctorate degrees.
This specialize field of psychology mainly involves studying and researching consumer behavior, and what influences their purchases. Research may be conducted a few different ways, such as through focus groups and surveys. Some consumer psychologists might even observe consumers while they are in a store. The results of the research done by consumer psychologists are then often compiled into reports. They analyze how people respond to marketing, including their emotional response, how they make judgements and ultimately how they behave toward marketing do they make a purchase, do they tell others about the service, etc.
Those interested in Consumer Psychology will find themselves examining advertisements, packages and labels, in-store displays, coupons and other marketing items.
Fundamentally, Consumer Psychologists are intent on not only describing how people respond to market communications, but even more importantly on predicting what will work with consumers in the future. Consumer Psychology is a relatively new field, but with exciting implications.
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